Brazilian perspective
We are Brazilian. We live the language, culture, references and changes in the market every day.
Brazilian insight. Full-service communication.
Want to connect with Brazilians?
Start by understanding them.
Brazilian advertising agency · 21 years of experience
We’re HIP, a Brazilian full-service advertising agency. For 21 years, we’ve connected strategy, creativity, traditional and digital media, design, content, performance and technology to help brands move forward. Now we bring that experience to U.S. businesses that want to build real connections with Brazilian audiences.
Beyond translation
Reaching Brazilians takes more than speaking Portuguese.
Language matters. But culture, references, humor, habits, trust, timing and context shape the way Brazilians notice, understand and respond to brands.
We help U.S. businesses go beyond translation and communicate with the cultural understanding behind the words — while keeping the brand’s identity, objectives and business reality at the center.
Business before advertising
We start with the challenge, the audience and the objective — then define the message, channels and execution.
One idea, every touchpoint
Digital, traditional media, design, content and technology work together so the brand feels consistent wherever people meet it.
Built for U.S. businesses reaching Brazilians
Different businesses. One audience worth understanding.
Real Estate
Communicate opportunities with language and context that build confidence with Brazilian buyers and investors.
Healthcare & Services
Create clearer, more human communication for Brazilian families looking for trusted local providers.
Automotive & Retail
Turn offers, launches and brand presence into campaigns that feel familiar and relevant.
Hospitality & Local Business
Reach Brazilians living in or visiting the U.S. with communication designed around their expectations and habits.
What we do
From the idea to the street.
From the screen to the shelf.
HIP is a full-service agency. We connect the disciplines each challenge needs, keeping strategy and brand consistency across digital and traditional communication.
Communication Strategy
Brand positioning, communication planning, campaign strategy, audience definition and messaging built around clear business objectives.
Creative & Campaigns
Concepts, creative platforms, key visuals, copywriting and integrated campaigns designed to work across multiple channels.
Digital Communication
Social media, digital content, online campaigns, creative assets and always-on communication that keep brands relevant and connected.
Traditional Communication
Out-of-home, print, radio, TV, point-of-sale materials and offline campaigns planned as part of one connected brand experience.
Media Planning & Buying
Strategy, planning, negotiation and management of digital and traditional media — from Meta and Google to radio, TV, outdoor and other local channels.
Performance & Paid Media
Paid social, search, lead generation, remarketing, optimization and reporting focused on turning communication into measurable opportunities.
Branding, Design & Packaging
Visual identities, brand systems, packaging, promotional materials, presentations, signage and design for the many places a brand needs to show up.
Content & Audiovisual
Commercials, institutional videos, social content, scripts, radio spots, photography and branded storytelling that bring campaigns to life.
Web, Landing Pages & Technology
Websites, landing pages, digital platforms, integrations, automations and AI-enabled solutions that connect communication, data and business opportunities.
Selected work
Brazilian experience.
Real brands. Real markets.
HIP has spent two decades building campaigns, media strategies and communication platforms for brands in Brazil. These are a few examples from our current portfolio.
Automotive
Grupo Saga
Campaigns, media and ongoing communication for one of Brazil's largest automotive groups.
Retail & Urban Life
Terminal Central
Brand communication connecting a high-traffic commercial destination with its audience.
Purpose & Social Impact
AACD
Communication work supporting awareness, engagement and institutional presence.
Our portfolio spans automotive, healthcare, retail, real estate, services and other categories. For U.S. opportunities, we select the most relevant Brazilian experience for each conversation.
Why HIP?
Three letters. More than one meaning.
We chose the name HIP 21 years ago. From the beginning, there was a simple idea behind it: our success should be measured by our clients’ success.
A beautiful campaign is not enough. Success is helping a client sell. Helping a brand grow. Making an idea work. Solving a problem. Finding an opportunity that was not obvious before.
There is also something we have always liked about the word itself. In English, “hip” is used for someone current, in the know and aware of what is new or fashionable. Twenty-one years later, that meaning still fits the way we want to think and work.
H — Human.
Communication starts with people: what they need, feel, choose and believe.
I — Intelligence. Innovation. Inquietude.
We believe in strategy, technology, processes and the constant question: is there a better way to do this?
P — Propaganda.
In Portuguese, propaganda is part of the everyday language of advertising — our craft and where our story began. Strategy, ideas, media and execution working together to move brands.
That curiosity has taken HIP beyond campaigns over the years — into websites, platforms, automations, integrations and new solutions whenever the client’s challenge called for more than advertising.
HIP Communication.
Human in the way we connect. Intelligent in the way we think. Restless in the way we evolve.
Your success is our success.
Hip, informal adjective: current; aware of what is new or fashionable.
References: Cambridge Dictionary and Oxford Advanced Learner’s Dictionary.
How we work
Close enough to understand. Ready to make it happen.
A Brazilian team working close to your business — from the first insight to execution.
Understand
Your business, audience, goals and the cultural context behind the communication challenge.
Build
The strategy, message, creative system and media plan that make sense for the opportunity.
Make it happen
We execute, optimize and stay close to the work until the idea becomes something people can see, feel and act on.
Experience that moves with the times
21 years of communication. Still curious about what comes next.
21years building brands, campaigns and long-term relationships
360°strategy, creative, traditional media, digital, design and technology connected
BRBrazilian culture, language and market context at the center of the work
USa focused offer for U.S. businesses that want to connect with Brazilian audiences
Let's talk
Want to connect with Brazilians? Let’s talk.
Tell us about your business, your audience and what you want to achieve. We’ll help turn that challenge into a clear communication path — with Brazilian insight, integrated execution and a team that stays close.